Privacy Policy
1. Who we are
This Privacy Policy explains how AEYE Ltd, trading as Omni A-Eye, Scope & Scalpel Labs and Integro Media ("we", "us", "our"), collects and uses personal data. We are a company registered in England and Wales under company number 17363284 - address 8, Edison Workspace, 52 Edison Road, Rabans Lane Industrial Area, Aylesbury, England, HP19 8TE
For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the controller of the personal data described in Section 3 (data we collect through our website and enquiries).
Where we deliver AI workforce services to a client (such as a healthcare practice), we generally act as a processor on that client's behalf. Section 8 explains this. Our contact point for data protection questions is info@integromedia.co.uk.
2. Scope of this policy
This policy covers personal data we collect as controller: through our website, demo bookings, enquiries and general business communications. It does not cover personal data we process on behalf of clients when providing services, which is governed by our Data Processing Agreement with each client and by that client's own privacy notices to their patients.
3. Personal data we collect (as controller)
We may collect and process the following when you interact with our website or contact us:
- Identity and contact data: name, business name, job role, email address, telephone number.
- Demo and enquiry data: the practice or organisation you represent, information you provide when booking a demo or making an enquiry, and records of our communications with you.
- Technical data: IP address, browser type, device information, and usage data collected through cookies and similar technologies (see Section 7).
- Marketing data: your preferences in receiving marketing from us.
We do not intentionally collect special-category data (such as health data) through our website. Please do not submit patient or health information through website forms.
4. How we use your data and our lawful bases
| Purpose | Lawful basis |
|---|---|
| Responding to enquiries and arranging demos | Legitimate interests (responding to a business request); steps prior to entering a contract |
| Providing and administering services to clients | Performance of a contract; legitimate interests |
| Sending business-to-business marketing about our services | Legitimate interests (with opt-out); consent where required |
| Improving and securing our website | Legitimate interests |
| Complying with legal obligations | Legal obligation |
Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights. You can ask us about this assessment at any time.
5. Who we share data with
We may share your personal data with:
- Service providers who support our business (for example, our website host, CRM platform, email and communications providers), acting under contract on our instructions.
- Professional advisers such as lawyers and accountants where necessary.
- Authorities or regulators where required by law.
A list of the providers who may process personal data on our behalf when we deliver services is in Section 8.
6. International transfers
Some of our providers are located outside the UK, including in the United States. Where personal data is transferred outside the UK, we rely on appropriate safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision. You can request details of the safeguards in place by contacting us.
7. Cookies
Our website is hosted on a third-party platform which uses cookies that are strictly necessary for the site to function, including cookies for session management and security. We do not currently use analytics, advertising or tracking cookies. If this changes, we will update this policy and introduce a cookie consent tool before any non-essential cookies are set. You can control cookies through your browser settings at any time.
8. When we act as a processor for clients (service delivery)
When we deliver AI workforce services, we process personal data (which may include patient contact details and, depending on the client's configuration, other information) on behalf of and on the instructions of our client, who is the controller. In that role:
- We process that data only to provide the agreed services.
- Our processing is governed by a written Data Processing Agreement with the client, as required by Article 28 UK GDPR.
- We engage sub-processors to help deliver the services. Each is engaged under contract terms consistent with our data protection obligations.
Patients or individuals whose data is processed in this context should refer in the first instance to the privacy notice of the healthcare provider they are dealing with, who is the controller of that data.
9. How long we keep data
We keep personal data only as long as necessary for the purposes it was collected for, including to satisfy legal, accounting or reporting requirements. Enquiry and demo data is generally retained for 24 months unless a business relationship continues, in which case we retain it for the duration of that relationship. Records required for accounting and tax purposes are retained for the periods required by law.
10. Your rights
Under UK data protection law you have the right to: access your personal data; request correction; request erasure; object to or restrict processing; data portability; and withdraw consent where processing is based on consent. Where we act as processor for a client, requests relating to that data should usually be directed to the client as controller, and we will assist them as required.
To exercise your rights, contact us at the address below. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk, though we ask that you contact us first so we can try to resolve the matter.
11. Changes to this policy
We may update this policy from time to time. The current version is the one published on our website.
12. Contact
For any data protection question, contact us at 8, Edison Workspace, 52 Edison Road, Rabans Lane Industrial Area, Aylesbury, England, HP19 8TE, or email info@integromedia.co.uk.
Last updated: 2nd Oct 2026